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Research papers

From server to panel

The authors recently analyzed ad campaign reach and frequency metrics derived from calibrated exposure frequency integration of DoubleClick ad serving data with Nielsen/NetRatings consumer panel data.The purpose of the analysis was to determine the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Craig T. Gugel, Kathryn Koegel, Rick E. Bruner
June 20, 2005
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Citation

Gugel, Koegel and Bruner (2005a, June 20). From server to panel. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/from-server-to-panel


Research papers

Touchpoints II

The Touchpoints II Study, which seeks to understand what marketing factors have the most influence on a consumer's decision to purchase a product, reveals a continuing purchase process shift set in motion by the mass adoption of interactive media.An...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Kathryn Koegel
June 14, 2004
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Citation

Koegel, K. (2004a, June 14). Touchpoints II. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/touchpoints-ii